Community Bazaar

Community bazaar

Promoting home based business in gated communities



We see gated communities spreading rapidly throughout big cities. Some residents are extremely busy with their work life, while others take care of home. Considering the needs of the other half Community Bazaar service is created.


Project Duration

3 weeks


My Role

UX Research, Service Designing



Along with Meghana Upadhyay

Tools Used

Adobe Indesign, VideoScribe, Adobe Photoshop

The Concept

With increase in urbanization, tier 1 and tier 2 cities has gone under huge developmental changes and one of the biggest change is the changing lifestyle of people. There was a time people used to live in independent houses, soon came the flat systems and now there is a wide growth in the gated community model.

This new residential system provides a luxurious and comfortable lifestyle. A small gated society gives accommodation to at least 100–150 families. Since these community premises are quite wide spread and people are busy with their day to day activities, they hardly interact with each other and though they all share the same space, there is hardly any communication between them.Also a large amount of housewives, elderly who stay at home are interested to work at home for various reasons.

What makes home-based business preferable

Design Brief |

Will household business inside a gated community provide a successful business space and help bring fellow residents closer ?

Since we are looking into Apna Complex application, if a home based business feature is added in the existing application, it will be beneficial not only for the residents but also for the company as a whole since it will be an add-on and will serve needs of all community members, making their life much more easier.

But before implementing this concept there were still many unanswered questions that were needed to be looked upon before proceeding further.

Problem space analysis & affinity mapping

First we started with surveys so as to get an idea of what all business idea do people have in general or what they actually do. Through these surveys we got an idea of our target group and then started interviewing our target audience.

During the interviews we realized that there are people who are also interested in non-commercial services as well like free yoga classes, library services etc. And people also got beyond the discussion and told us that such feature can also help in maintaining social collaboration. After going through all the points from interviews and surveys we were considerate towards noncommercial services as well and look into the social collaboration aspect through it.

Next step was to see what all applications and services do people use currently for promoting their business. We analyzed the working of WhatsApp for business, Facebook, Instagram and classified section of ADDA, use of physical noticeboard and brochures. Taking these as competitors, we analyzed their system, growth and uses and worked on how to make the whole experience much simpler.

Community Bazaar 

Community Bazaar is an application which is basically meant for people who want to start their own business from home or for the ones who already are into such home based business and want to promote it inside their community. Promotion of all sort of commercial business can be done here and residents can shop offline. Interested sellers can post their advertisements and people from the community can see it. Seller can see how many people viewed the advertisement but viewers’ name will not be disclosed. There is a third parameter of contributors where he/she can propose a partnership with a seller if they share the same interest and it’s up to the seller to accept the proposition or not.


Journey Map

We created a journey map showing the journey of a seller, buyer and contributor while using our service. We have also captured various emotions the user goes through. We have covered various scenarios like a person deciding to put up his advertisement, to a buyer interested in buying, the views of contributors and other residents.

Service Blueprint

Service Blueprint includes detailed information of all the front-end and back-end activities going throughout the service. We speculated how our system should work and created a flowchart of all the steps involved. Keeping minimal complexities created a service blueprint out of it.


  • The concept could include several other features to be deployed as an application.
  • People might prefer whatsapp over any other promoting platforms though the promotion through the app can happen in an organized way.
  • The conflict that can arise when partnership is not accepted and the competition that can be built in the society has to be analyzed further.
  • A close look at the traditional approach instead of interface building approach is not done in detail.

Menu Card – A Probing Experiment

Menu Card - a Probing experiment

Material experiments and probing



A workshop on “Material Experiments and Probing“ was conducted to understand the concepts of participatory designs, effective usage of probe to collect data and insights. The probe was installed in the area of a small stall in Srishti institute, to understand the various situations.

Project Duration

2 weeks


My Role

UX Research, Probe development



Along with Meghana Upadhyay


Tools Used

Adobe XD, Adobe Illustrator


The workshop essentially focused to draw our attention to design a probe that acts as an intermediate between understanding a problem and designing a solution. The workshop lasted for two weeks where we were asked to choose a topic on our own and design a probe to collect maximum insights and data. It took quite a lot of time for us to understand as to how a probe is different from solution, can probe be a form of solution, can probe and solution be the same where we collect insights from the user about the solution for its improvement, how insight collection and usability testing of a solution are different and many more. 

With the inclination to take the problem area as small stalls like the scene observed every morning at Srishti institute, we decided to gather insights on the impact of a system in small stalls where the menu is decided based on the customers choice. We considered the factor of pricing as well as food wastage reduction into this and observed reactions and gathered opinions from people about the effect of the system.

Understanding Probe

As a probe has a strong relationship with participation of the stakeholders involved, it was important to understand how an effective probe can be built. The thin line between probe and a solution gave a tough time. As the approach was co-design we thought of probes like games for data collection, short activities that would call for an action from people, a probe that can make participants imagine. We also realised that not only how people interact with the probe but also the way they and the environment reacts to the probe plays a major role.

With all these in mind, we decided to have a probe that has an element of surprise as well as means to interact with the surroundings. We agreed upon having a physical probe for pilot run as we wanted to see if the probe is making any impact and later move on to digital probe and try out data visualization.

Target Area

At Srishti Institute of Art, Design and Technology, Old Campus a scene at 11am every working day caught our attention. A tea-coffee-snacks seller now well known as “Santa with goodies” comes to the open gallery area carrying a large amount of food for people in the campus. The gallery gets crowded within few minutes with people screaming their orders for food at the seller. He does not have a fixed menu, but keeps experimenting with his business.

Taking this area for the installation of the probe, we decided to first find out the problems that are actually being faced in this area.

Phase 1 - The Physical Probe

The focus was to check what would happen if the buyers get to decide the menu. We installed a menu card board and kept few smiley emojis around. This board was kept for two days which helped us get many insights and realise that some of the assumptions that we made are not realities.

The menu card board had menu of the day and a blank space that was supposed to be filled by the customers with smiley stickers. We had kept only smileys and no other emoji so that there is no direct discouragement to the seller if the food is not very good. The menu looked like a rating card. The thought behind creating the board was to check if people’s likes actually changed the food items seller gets the next day.


  • The probe gives an idea to the seller regarding the item that he can get on the next day
  • People needed some instructions to interact with the probe
  • The color of the smileys mattered and people categorized the smileys according to their wish though there were actually no categories
  • People take less time to order when the menu card is displayed
  • Asking for menu every day from the seller is not a feasible way
  • Seller was quite happy and captured picture of the board for further use.
  • Problems that we assume need not be a problem in reality
  •  Helped in finding the most trending item
  • Seller was quite excited with this experiment and introduced 2, 3 new items in the men

Phase 2 - The Digital Probe

For the second iteration we decided to place the same physical probe but now in a digital format. We used Arduino to create board with buttons for each food item available. Input was taken from users based on what item they liked the most and this count was stored.

The data collected is used to prioritize items in the digital menu board that keeps changing after considering a certain number of inputs on each item.

For the second iteration we decided to place the same physical probe but now in a digital format. We used Arduino to create board with buttons for each food item available. Input was taken from users based on what item they liked the most and this count was stored.

The data collected is used to prioritize items in the digital menu board that keeps changing after considering a certain number of inputs on each item.

Storyboarding the concept

Digital Menu card screen

Final Insights

  • Some people thought that low prices will attract people more and they will tend to take the less likely product due to low prices.
  • For liking a food item that people liked the most, they’ll have to taste everything that’s in the menu.
  • The dilemma on what happens when a new item is introduced.
  • If price is varied, how can we control the investment made on raw materials that is brought for preparing the less liked food item.
  • If only priorities are varied then it is likely that people will be led to buy the most liked product just like the case in online rating that can eventually create a snowball effect.
  • Confusions while handling accounts.
  • It would be great if the probe shows count of the quantity that is still left of a respective item.
  • There are various factors on which a person’s like can depend.
  • This system can work in case of tea seller and can benefit his business.
  • Decision to buy a food item may not always depend on the price.
  • In case of the coffee seller in our campus,
  • students can vote on items they think seller should bring the next day.
  • Dynamic pricing concept has to be thought from aspects of sellers, buyers, their financial status, the location where the system is introduced.

Healthify Plants

Healthify Plants

Water as per plants requirement



This project comprises of two projects, the second one in continuation with the first project.Maintaining a house gardens can be quite difficult sometimes,especially when it comes to plants water requirements.The motive behind the project was designing a concept for the betterment and maintenance of household plants.


Project Duration

5 weeks

My Role

UX Research, Product and App Designing

Tools Used

Adobe XD, Adobe Illustrator, SketchUp, Adobe Photoshop

Plant Straw

Design Brief

My main design challenge was to make a design solution so that plants themselves can take care of plants and its water requirements.Mostly people like to keep houseplants at their place but are often confused about the maintenance and health of these plants.One of such major  concern is related to the water requirement of plant.My main area of focus is people (professionals as well as homemakers) having a house garden or having gardening as their area of interest.



  • People sometimes forget to water plant in  middle of their daily routine.
  • Most plants gets damaged when they are not watered for a long time, this normally happens when people go out of station.
  • People sometimes forget to water plant in  middle of their daily routine.
  • Most plants gets damaged when they are not watered for a long time, this normally happens when people go out of station.


My main design challenge was to make a design solution so that plants themselves can take care of plants and its water requirements.This solution is based on the principle of capillary action.

Product Designing

Final Product - Plant Straw

The product is to be placed inside an empty pot with a small hole in side.The plate acts as a partition-er and divides plate into two compartments.Upper part is for soil whereas lower part will act as water reservoir.Water is to poured from the top of pipe until excess water gets leaking from the bottom side hole.Hemp thread will keep on moisturizing the soil by absorbing water using capillary action. Benefits of this product:
  • No need to worry about watering plants for 8-10 days.
  • Can be used in existing pots.
  • Plants pull water as per requirement.
  • Suitable for all weather conditions.
  • Indicator to know when to water next

The Gardener’s Guide | A smart web application to maintain office/community gardens

Design Brief

In continuation with the above project this project was made with respect to slightly huge spaces like office and community gardens.

Societies and offices constructed today includes landscape architecture where they work on the exterior landscape area.Now a days , architects during their construction phase provide separate podium level concrete planters for gardening and many plants can be planted row wise in these spaces .My solution is intended to maintaining plants in these areas with efficient water supply mainly using treated grey-water for gardening purpose.

Societies and  offices constructed today includes landscape architecture where they work on the exterior landscape area.Now a days , architect s during their construction phase provide separate podium level concrete planter s for gardening and many plant s can be planted row wise in these spaces .My solution will be intended to maintaining plant s in these areas with efficient water supply.

Focus Group

As part of my primary research I contacted various people who were directly or indirectly my points of contact  1)Direct -This category includes security, Gardener s ,Society secretary ,other facility department staff 2) Indirect – This includes residents of society,office employees , society secretaries


When we talk about sewage treatment plants there are further divisions into it.Sewage water is mainly wastewater. Wastewater is any kind of water that is affected by human use.One of the kind of wastewater is Grey-water. Grey-water – This is wastewater that originates from non- toilet and food fixtures such as bathroom sinks ,washing machine bathtubs .After treatment it is suitable for re-use.I am going to concentrate on using Grey-water for reuse for watering garden.This table indicates the average amount of wastewater generated by one person in each day.

Design Setup

System Elements

Each planter will be connected to a corresponding valve.Inside every planter, in soil section there will be sensors and these sensors will be mapped to the corresponding valve. Through this system I am tracking basic soil requirements such as- 
  • Soil Moisture Level 
  • Soil PH Level 
  • Sunlight exposed area 
  • Plant health


All the parameters mentioned above will be displayed on a screen.The application dashboard is designed in such a way that all the important information will appear on a single screen.Sitemap of all the planters in the premise area will be displayed and individually for all parameters tracking can be done easily.

The Gardener's Guide

Please have a look at the basic working video of application.

Personalized Nutrition Plan

Personalized nutrition plan

Toolkit designing through particiatory research



This project covers our effort made for bringing a small change in people’s lives with a proper diet and a healthy lifestyle. It is about a small combined toolkit for workers working across different sectors(ANM, Inrem, Asha workers etc) to provide a holistic personalized nutrition plan to people.

Project Duration

2 weeks


My Role

Interaction Design, Participatory research, Probing


Shoutouts to my awesome team!


Ketaki Paranjape, Sindhu Neti, Yelumalai Andrea

Tools Used

Adobe Indesign, Adobe Photoshop

Understanding the concept of nutrition in Chikkaballaur

Nutrition is the intake of food, considered in relation to the body’s dietary needs. Good nutrition – an adequate, well-balanced diet combined with regular physical activity – is a key to good health. Poor nutrition can lead to reduced immunity, increased susceptibility to disease, impaired physical and mental development, and reduced productivity. This story focuses on how one should include nutrition and a healthy diet as part of their daily lives, especially in a place like Chikkaballapur.


Fluorosis.. was a word not very alien to us, this is what we thought when we went to Chikkaballapur as a part of our field activity. Later did it turned out that our knowledge was at a very surface level. As we went deeper into this subject we got to know that Fluorosis is happening because of high fluoride value in the drinking water. To mitigate as well as saving themselves from the effect of fluorosis they should have a proper intake of nutrients. This information is being widely propagated and the government organizations working over there are trying hard to make people aware of the same.

So when we went to Chickballapur we saw the functioning of Anganwadi, met a few Inrem and Asha workers, had a brief chat with them, also got to see the nutrition garden. With all the insights that we got to know after this visit, we came across this thought of how well are the parents aware of the nutrition they had to provide to their children. Thinking on that grounds we had a chat with the Inrem officials and got to know that people often(ANM, Matra Purna Yojna, Inrem) get confused with the nutrition information they get from different working communities and end up getting more confused about what kind of nutrition they and their family should have. This was the gap that we found and thought of working on creating a personalized nutrition plan that a family as a whole can follow.

Problem Statement |

How to design a personalized nutrition plan for each individual ?

Design Iterations

After repeated iterations, we thought of making a toolkit using cards that can be used by front-line workers for providing a personalized and summarized nutrition plan. Also not to forget we tried to make this whole activity interactive and engaging so as to make it more relatable.

The Toolkit

After repeated iterations, we thought of making a toolkit using cards that can be used by front-line workers for providing a personalized and summarized nutrition plan. Also not to forget we tried to make this whole activity interactive and engaging so as to make it more relatable.

The next step was to play and iterate with this stuff. We ran 3 to 4 iterations with the cards, one person acting as the front line worker and other as the villager, thereby getting deeper understanding of the concept. For each symptom card, there is a relative nutrition card. Depending on the symptoms an individual or a family as a whole has the subsequent nutrition can be picked.

Digital symtom and Nutrient card (Front-Back)

We took cards as the base for our toolkit since we thought they will be easily readable and easy to use. Moving forward to the implementation phase we selected cards with different color codes for symptoms and nutrition respectively so that the sorting is made easy. At the back of each nutrition card, there is information about the nutrient value of that particular vegetable/crop and a small recipe of what food item can be prepared with it.

The front line worker is supposed to ask the villagers about the problems they are facing  and according to the symptoms they are telling the symptom card is supposed to be picked up.Below each symptom card, a nutrient card is placed which is required for the respective issue.The maximum nutrient that is picked after shortlisting the symptom should be their day to day nutrient intake chart.

The back side of nutrient card also suggests how these nutrients can be taken in day to day meals.

Pilot Testing

Next day we went to Chikballapur to the same Anganwadi. There were few Anganwadi frontline workers there and we explained our concept to them and asked them to act like the villager whereas we acted like a frontline worker.

After 2, 3 card playing rounds they opened up and told us about the once in a month nutrition program being held in this village whereas other villages nearby. They told us about how they physically show vegetables and aware them of their respective benefits. They felt this card toolkit can be really useful to them while conducting such programs.

Lastly, while we were traveling back to Bangalore one thought that struck me was what since this nutrition card had added recipes of food items that are new for the people over there, won’t it be something interesting for them, like a cooking class where they can learn new recipes with these healthy, high nutrition vegetables. The Anganwadi workers can teach them new recipes each session which may motivate them to regularly attend these sessions.

Smart Sathi

Smart sathi

A take on today’s digitized world and its affect in near future




Smart Sathi is a chat-bot, like a personal assistant.It was made for a event which was focused on digital intrusion and talked about how technology has taken over people’s lives.


Project Duration

1 weeks


My Role

UI Design, Research

Tools Used

Adobe XD, Adobe Illustrator

Smart Sathi

Smart Sathi is a chat-bot, like a personal assistant.It helps the user with his /her daily activities but sometimes it intrudes too much into users privacy ending up by impacting users decision.

Smart Sathi was made to show a sarcastic view on mobiles taking over people and how much does technology intrudes into one’s private space.